Let’s work

Professional Experience

Industrial Engineer, hands-on entrepreneur, and creative. Since 2014, I've been channeling my experience in engineering, platform development & marketing in corporate contexts and client projects.

2014 - 2017

Digital Foundations & Creative Roots

Built foundation in UI/UX systems, rapid prototyping and digital product thinking.
Audials AG
2014 - 2015
Software Development & UI Design
  • UI systems and information architecture design
  • Interactive prototyping aligned with user and product requirements
Porsche AG
2015 - 2016
Vehicle R&D
  • Rapid prototyping within vehicle development programs
  • Engineering design support and mechanical realization
Rentschler Semmelmann GbR
2014 - 2020
Co-Founder
  • Web development and digital brand building venture
  • Client acquisition and delivery management for 20+ web projects
2018 – 2021

Digital Platforms & Entrepreneurial Growth

Market-Driven Product Thinking
Mercedes-Benz AG
2018 – 2020
B2B E-Commerce Platform & Marketing
  • UX and benchmark-driven evaluation of digital support systems
  • Architecture of B2B customer support and platform strategy
  • Campaign analytics and user-centered optimization
Isar Digital Ventures
2020 – 2021
Business Development
  • SEO and performance-driven campaign scaling
  • Product-related market analysis and opportunity validation
  • +15% B2B revenue growth in DACH
Rentschler.digital
2020 – Present
Co-Founder
  • Enterprise-ready website architecture and UX systems
  • Growth marketing and paid media acceleration
  • Conversion-focused design and performance optimization
2022 - Present

Systems Engineering & Ownership

End-to-End Accountability & Orchestration
BMW AG
2022
System Integration Digital Car
  • As-is analysis and target architecture for E/E analysis ecosystem
  • Integrated dashboard concept for cross-domain validation
BMW AG
2022 - Present
System Development Vehicle E/E Analysis
Project lead for the development and rollout of a cross-functional E/E analysis platform supporting vehicle diagnostics and defect management.
  • End-to-end lifecycle ownership from requirements to rollout
  • Cross-domain technical alignment and decision-making
  • Budget, release, and capacity accountability